Here is a lesson in marketing for everyone who cares. Notice how the AICPA has maintained a completely NON-inflammatory stance on all the score release stuff and for the most part the comments on their facebook have been pretty reasonable?
For example, they removed the last inflammatory paragraph from the joint AICPA/NASBA release that told candidates they should have “planned accordingly.”
Perfect example of the results of this is the responses to their last update where people were saying “Thank you” etc. rather than biting the AICPA's head off.
NASBA on the other hand has jumped at every opportunity to make it plain to CPA candidates that they think we are all a pain in their side and nothing more, and they are STILL getting razzed on their FB despite the fact that the score release has started and theoretically people should be calming down.
Whoever is in charge of public relations at NASBA needs to take some serious training courses, as there have been SO many opportunities for them to take control of this situation and make it much less upsetting for everyone involved. Yet it seems they can't resist making stupid jibes and digs at candidates and making things worse.
Check out AICPA's FB page….. I noticed over the last several days they have carefully “buried” the bulk of the CPA exam complaints under a barrage of unrelated announcements, articles, etc. This was a carefully orchestrated management of a bad situation. They did a really good job without even needing to delete anyone's comments. TOTAL opposite of NASBA's complete lack of success in this area, wouldn't you say?
AUD - 92
FAR - 73, 82
REG - 72, 82
BEC - 84 DONE!!!!!! 🙂
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