Need some help with this question:
Which of the following is not accurate about product differentiation?
a) Differentiation can only be perceived by the consumer based on brand name
b) Differentiation can be based on service
c) Differentiation is always related to the cost of producing a product
d) Differentiation can be achieved by market segmentation
Ok, so I know the answer is C. But I initially chose A. I have this bad habit of choosing an answer right when I see the correct one. I finish tests quickly, but many times suffer on questions where there are multiple right answers but one is “more correct”.
Anyways, is A incorrect, or do we have a case of a better answer. After selecting A, my error message was that it was incorrect and Differentiation can either be real or perceived by the customer. The use of ‘only' would seem to contradict the reasoning for the answer being wrong, since it explicitly states it can be real or perceived.
Am I missing something here?
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