Starting Firm from Scratch

  • Creator
    Topic
  • #1677494
    NYSCPA
    Participant

    I’m starting a practice from scratch. I will be maintaining my full-time employment (tax prep) and hiring staff to man the office/ do input work M-F and I will be there S-SU. Any advice on where to go from here from others with experience is greatly appreciated! I am located in NYC.

    – Recommend a good/inexpensive business phone and service (I need one line that has 3way calling/conference calling feature)?

    – Recommend a good/inexpensive 3 in 1 printer (preferably something that goes on top of desk, but can also be put on the floor)

    -Has anyone ever created flyers ( and pay someone to hand them out) for their firm. If yes, did you notice an increase in business from them?

    – What is the best way to spend marketing dollars? (Newspaper, Linkedin, other Social Media, etc.)

    – What is a good compensation structure for staff? (straight hourly rate, or lower hourly rate + %commission for every return completed?) I’d say go with the latter as I’m just starting, but would still like some input.

    – Any other suggestions are welcomed!

    Before I get the “This is a CPA EXAM Forum” response. Or the just “google stuff”, (I have done this, but getting “live” reviews/info are better than online ones) Please take note that I am posting this to the Accounting Careers Section and I believe it is beneficial to all in our line of work to be able to network. Maybe Jeff should create a separate forum for those who have passed exams and are several years into their careers!



Viewing 12 replies - 1 through 12 (of 12 total)
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  • #1677908
    Tncincy
    Participant

    sHi, I've been in business for over 20 years. The best thing to do is get a plan. Get a very good desk top computer. Laser printer is the best and a separate copy/fx machine. Get local advertising and connect with local business owners if possible. I also do a yearly radio ad during the tax season that is read during the high school and college basketball tournament. I send out post card mailers and get them printed through vista print. I also find tax preparation marketing materials online. Sometimes they have good good simple post cards. Get ink pens for give a ways. Depending on the level of employee, I would start with minimum wage (unless you have money to use) and add bonus after peak season.
    This is a big step and can be stressful. Google what you can, make good decisions. Good luck to you

    It begins with a 75
    Been here too long as a cheerleader....ready to pass

    #1677911
    Tncincy
    Participant

    I'm still working on the social media scene. I am rather old school so I am getting help with websites and facebook.

    It begins with a 75
    Been here too long as a cheerleader....ready to pass

    #1677947
    TommyTheCat
    Participant

    good luck with that. starting your own firm and keeping your day job sounds like a recipe for problems. my suggestion would be to either be all in or all out. Cant really do both successfully from what ive seen in my career so far.

    Again best of luck to you though, hope it works out.

    #1677949
    ajwynn30
    Participant

    I'm looking to start my own firm as well. Thanks for asking the questions.

    #1677983
    Tncincy
    Participant

    I am looking to convert my bookkeeping and tax service to a CPA firm after I pass the exam. I have been toying with working with a firm or going industry. I have not found the answers I am looking for so, I agree with tommythecat in that it might be hard to do both. What I have found is when tax season is over, it is over so saving to pay off season bills is a must. I have built on some loyal customers but I am still learning not to take business for granted. You will have to be ready to make some unexpected sacrifices. Becoming a business owner is one thing, remaining one is the other. Please post any successes or information that might be helpful.

    It begins with a 75
    Been here too long as a cheerleader....ready to pass

    #1677998
    Recked
    Participant

    Have you discussed your plans with your current employer?
    Not here to shit on your parade, so just a few words and then on to suggestions.
    Starting your own tax firm when you already work for a tax firm is at best a conflict of interest. You should be working on bringing work and clients into your current firm and working towards making partner. If/when they find out you are starting a tax practice on the side, I would assume they would be concerned about you undercutting and poaching clients. Please review your employee handbook and consider having a conversation to make sure you don't get fired. If your current employer has already given you the go ahead on this then by all means proceed. I would think most clients would want access to their CPA M-F and not just on SA-SU. It will be interesting to see how this works out.

    I have had excellent luck with Dell computers. If you go Dell business you can still get Win7 machines. Spend more for the better processor, memory, HD, it will save you in the long run.
    Antivirus is a must of course. Also make sure your liability policy covers cyber threats/ID theft issues. If a breach happens your liability exposure is profound. Daily backups with off site backup is also a must have.
    We have had very good luck with HP Laser printers. The all-in ones are ok to get you started but there is more shit to break on them. We run B&W HP's and then have a copier/scanner/fax that is networked. I think the most cost effective solution out of the box might be a large standing copier/printer/fax/scanner that everyone in the office would use. The per page cost to print is profoundly lower on this type of setup.

    Question for you, what type of staff do you imagine hiring, and what will your role in the new firm be?
    Will they be preparing returns under your name and you review everything?
    Do you think you will hire people on the cheap that require no training or oversight M-F?
    I am curious how you see this all playing out in your mind.
    Software – we run UT but its pretty expensive. I have heard Drake is pretty good and much more affordable. I think they offer a trial version so you can try it out.

    Also agree with the above. Feb-Apr and Aug-Oct are the money times of the year. Depending on bookkeeping services and payroll, the other months can run a little lean. Expect to have dry spells and save/plan accordingly. Institute policies up front to get paid before people leave with a tax return. A/R will kill you in this business.

    I am not sure that flyers will be very effective. Most people already have a solution for tax services as they need to be done every year.
    Your 2 options are to find people not happy with their current service provider, or undercut the competition.
    I will not undercut competition because then you end up with a bunch of price shoppers looking for the best deal and they will swing on to the next vine in a year to 3, or as soon as they find a better deal. I try to service my clients above and beyond their expectations. So even thought I charge more than other people, I always meet their needs.
    A recent start up in my area was offering 10% off prior year's invoice if taxes prepared by a CPA. It was an interesting approach, not sure how they made out with it. They also did a lot of Facebook promotion/advertising. Weekly facebook posts with tax tips is a great idea, especially if you have followers that like and share to spread your tips to a broader base.

    #1678049
    NYSCPA
    Participant

    Thank you all for your input. It is greatly appreciated.

    To address the following:

    Question for you, what type of staff do you imagine hiring, and what will your role in the new firm be?

    – I am looking to hire one staff. A family member, I know this may be a problem, but its a risk I'm willing to take. The individual has decades of experience as a bookkeeper/office manager. She has two years of tax prep experience as well. My role would be like the role of any owner of all the other firms I'ved worked for. Have staff do the grunt work (input) and you do the technical stuff (review for accuracy). I have almost a decade of experience in public accounting (tax prep and auditing, all at CPA firms.)

    Will they be preparing returns under your name and you review everything?
    – I will be on-call and available via video chat for the potential clients. The staff will prepare the returns, that I won't be preparing myself, and of course I will review everything (again, this is just how i've seen it work for years)

    Do you think you will hire people on the cheap that require no training or oversight M-F?
    – As mentioned previously, the individual is a family member whom will benefit from my success. They are willing to take a lower pay (on the cheap) for now. And they know, if the business takes off and expands their comp will increase as well.

    I am curious how you see this all playing out in your mind.

    Software – we run UT but its pretty expensive. I have heard Drake is pretty good and much more affordable. I think they offer a trial version so you can try it out.

    – I have experience with Prosystem fx, Go System, and Proseries (of which I am using in my practice).

    -To the other issues:

    1) My employer knows that I have a side business as a CPA. I know it shouldn't matter, but there are various other people in the firm that have side gigs (photography, directors, etc.) – let me clarify that I work within the tax department of a Management Company. The clients I am going after ($300 1040s) are not worth their time. Therefore, there is no conflict of interest in clients. I know I should be trying to move up in the company, but I don't see myself sitting next to Chris Rock, or Ralph Lauren, (type of clients company has) at dinner and asking “are you happy with your business manager?” If I could do this I would rather do that.

    2) I know it will be tough starting out. That is why I'm not giving up my full-time employment and having someone I trust to run the firm. I used to work 80-100hr weeks 7days/week at my previous employer. Fortunately, my employer only requires a 5days work week with maybe 50-60hrs/week during busy season. So instead of sitting back and enjoying the time off. I'm trying to build a business so that I don't have to be doing this shit when I'm 40.

    The office I'm renting is on a month to month lease, so come end of February if I haven't gotten any business, I can move out. I should also add that I have a number of clients already which I net about 15k on for the year (separate from salaried position). So I see myself in a position where I can leverage that income to open up an office (to get walk-ins/new clients) or just pocket that money. Sry probably should of added that in my original post. Between Rent, payroll, etc (cost of having the office and staff) at most I'd spend 5-6K for January-February. Targeted clientele will look for prep right when they get there info (end of January W-2s). So come mid-end of February, if the office isn't making money, I can just close it.

    #1678130
    TommyTheCat
    Participant

    NYSCPA – right on. It might be tough to get by off of $300 1040s. There isnt a whole lot of margin there when you consider overhead.

    Let's assume a 50% profit margin, which I think is a little bit high but lets go with that for now….

    If you want to generate $200k of profit you'll need to bang out just north of 1,300 1040s. Thats a LOT. Assuming there are 2.5 months in the busy season (which is being generous), that means you need to run at a clip of about 17 returns a day.

    Thats a lot of work for not much profit, relatively speaking.

    I'm saying all this not to discourage you, I hope you start your own firm and are very successful with it. Just been in your position before and thought I could start my own shop a few years ago as an EA and make a good living. Then I sat down and worked the numbers and realized I could do better for myself in the short AND long term if i kept at it at the public accounting firm I was and am currently still at and focused on the partner path as much as possible.

    #1678171
    NYSCPA
    Participant

    @TommyTheCat. Thank you and I completely understand most of the numbers (profit margin, etc.) involved and that's why I'm going about it the way I am. There is no way I would give up my full-time position now, without at least seeing what the market is like. If I could net $50/hr at 8hr/day (minimum), 7 days a week, that's $2,800/week for say 10weeks. That's 28k, Net for 2.5 months of work. That's how I'm looking at it. Even if it just gave me another 15-20k in income for Jan-April. I'd be fine with that. I'm fortunate to be “experimenting” with this while I still have steady income from my salary.

    #1678241
    TommyTheCat
    Participant

    i get your logic, good luck man hope it works out!

    #1678243
    NYSCPA
    Participant

    Thank you again. I will update you guys in a few months! Good luck to everyone for this upcoming tax season. Merry Christmas, Happy Holidays and a Happy New Year to everyone and their loved ones!

    #1678559
    msquared17
    Participant

    Good luck to you. Thanks for asking the question. I have the same plan. Hoping to be in business by 2019. Can’t wait to your updates.

Viewing 12 replies - 1 through 12 (of 12 total)
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