@Cage The CPA & tomq04
When I first started out, I did bid low but I didn't do it for long. I think I did it for a few months and only until I got comfortable with freelancing in general. Also, I did a lot of tax preparation which I absolutely hated but I did it for the money. Funny though, as I studied for the CPA exam way back when, my prices started to creep up…lol. Mostly though in the beginning, I charged fixed rates instead of hourly. Now, I don't do fixed rates unless I'm setting up a software or something. I specialize in a particular industry which makes me more in demand. It's harder to get new work when you're a generalist.
Here's the key though. If you have tons of work experience under your belt, I do not recommend starting out lowballing. If you're trying to do consulting work, don't bid lower than $25/hr. The reason I charge $30+ per hour is because I'm only looking for serious companies. If you want the serious people, they won't really care if you have the experience on Upwork or not. In your proposal, you have to stress that you are just getting started on Upwork but you have X number of years in finance or whatever field. Offer them references too because that may put them at ease.
In your proposal, cater it to the job description. For example, if someone says they want a business plan for a retail store, lay out as quickly as possible, your plan of action. The prospective client wants to know what you're going to do for them, how you're going to do it, and how long it will take you. If you have done business plans in the past, kind of throw your experiences with those briefly.
As far as your profile is concerned, it's really just a sales letter. Focus on the services you will provide to the prospect but focus on what they need.
I hope this helps.
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REG - 01/2017
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